Sunday, September 17, 2006

A Commercial I Actually Like!

A friend just emailed me the link to a Honda Accord commercial. Here's a bit of the email wording:
"The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.

The film cost six million dollars and took three months to complete including full engineering of the sequence. However, it is fast becoming the most downloaded advertisement in Internet history.

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars."


I also checked the urban legends sites to see if it was indeed a real commercial, and they say it is to the best of their research. Check it out if you want to read the breakdown behind the commercial.

I hope you enjoy it as much as I did. I love it when something wonderful is accomplished with some brain power and people working together!

6 comments:

Anonymous said...

I love the whole 'Rube Goldberg' quality of that commercial..How do you suppose they got the tires to roll uphill?

yellowdoggranny said...

wasnt that super?....

barista brat said...

what a cool video!

but i think i would've gone crazy if i had to set any part of that up 606 times!

Susannity said...

Sling, the part of the tires is what was intriguing my husband - the engineer =P. Apparently they put weights inside the tires that when knocked, worked to right themselves and hence moved the tires uphill. I love the design of their sequence - it's amazing.

Allan said...

Augh! I can't watch it here. I'll be home tonight , though.

Allan said...

neat-o!